CIS105: Computer Applications & Information Systems Lect. 10 ​

Chapter 10: Business Websites ​

10.1: Business Website Alternative ​

• Web development platforms (WDP): Website creation programs that help non-web developers develop a website for a relatively low price.
  • Web.com, Wix.com, Squarespace.com
  • A great option for business owners
  • Search Engine Optimization

10.2: Early Website Technology ​

• Who created Hypertext Markup Language (HTML)?
• HTML is platform-neutral
• What happens when you use the internet:
  • You don't visit websites, websites visit you
  • Copies of request kept in client's cache

graph LR
A[You click on hyperlink] --> B[Web server ses HTTP to send copy of request to client]

graph LR
A[You click on hyperlink] --> B[Web server ses HTTP to send copy of request to client]

10.3: Hypertext Markup Language ​

• The principal programming language for browsers
• Elements: HTML represented in the form of tags that are enclosed by brackets: </>
• <meta></meta>: Used to help search engines
  • Will include info like web page's author, descriptions, and keywords
  • Called meta keywords or meta-words.
• Link element: <a href="www.youtube.com">Youtube</a>
• Image element: <img src="meadow.gif" alt="meadow"></img>
• JavaScript: A client-side programming language used to build websites
  • Requires a Java-enabled browser to work
  • Ex: Countdown timer

10.4: Websites Styles & Categories ​

• Website categories: Personal, Commercial, Governmental, and intranet
  • Static Website (AKA Brochure websites): Content typically designed with HTML; never changes
  • Dynamic Websites: Generate web pages directly from the server depending on the context of the user
    • Ex: Social Media
    • Much more difficult to program, but are much easier to maintain

10.5: Types of Websites ​

• Blog: An online diary, originally called a web-log
• Content Website: typically dispense original content and often supported by advertising
• Corporate Website: Distribute info about a business
• Commerce Website (AKA E-Commerce site): to sell goods and services online
• Search Engine Website: Offers general information and intended to be the entryway to other websites
• Gaming Website: Typically, games unto themselves; require plug-ins like Adobe Flash, JavaScript, and ActiveX
• News Websites: Specifically devoted to providing news and commentary
• School Websites: Typically used by teachers, students, parents, and administrators.
• Video-sharing websites: Allow users to upload videos for a wider audience
  • Utilizes Users Datagram Protocol (UDP)

10.6: Website Online Software ​

• HTML is not a powerful programming language
• Fat Client: Provides rich functionality on the client side; independent of a central server
  • Ex: Microsoft programs
  • Pros: More functionality, very powerful
  • Cons: Expensive. Requires additional software and set up, requires more processing power
• Thin Client: A client that depends on a server for computing processing
  • Ex: Web browsers
  • Pros: Platform neutral, cheaper to maintain, better distribution of info
  • Cons: Not as powerful, less functionality, requires refreshing from the user

10.7: Online Advertising ​

• Online Advertising: A form of sponsorship that uses the WWW for delivering business-marketing strategies
• Examples:
  • Search Engine Results
  • Native Advertising
  • Social Network Advertising
  • Banner advertisement
• Purchasing Online Advertising
  • Cost Per Click (CPC)
  • Cost Per Thousand Impressions (CPM)
  • Cost Per Action (CPA)